NEW YORK (FORTUNE) - Ford Realty has been featured in Fortune Magazine, CNN Newsweek and several local newspapers as being a premiere web destination and authority on Boston Real Estate.

Sunday s Boston Globe Magazine (11/30/08) named www.bostonreb.com as one of Boston s top must read websites. The article in entitled Sixty-four websites on Boston life that you should know www.bostonreb.com is a division of Ford Realty Inc.

Thank you John Keith for your unique writing skills for Ford Realty's real estate blog. A special thanks to all my readers.

Marked down to move

A battered housing market is forcing sellers in top-tier communities to cut prices

The financial crisis and housing downturn are opening up potential buying opportunities in some top-tier neighborhoods and towns in the Boston area as home sellers cut prices to move their properties, new data suggest.

Towns such as Sherborn and Concord are seeing large percentages of homes for sale being marked down, according to a new survey by Redfin, the Seattle online real estate brokerage and data firm. The same is true for some of the hottest Boston neighborhoods in recent years, such as the South End, Charlestown, and Beacon Hill.

"Price reductions are certainly an indicator that a person is committed to selling," said David Brose of Boston's City Realty Group. "They are more committed to selling than to a particular price."

In the leafy suburb of Sherborn, 71 percent of the homes for sale have been marked down in the last three months. That's second only to Ayer. In Concord, 51 percent of listed properties have been reduced in price by their owners over the past few months. In similar towns in the western suburbs, the percentage of homes reduced in price ranges from 30 to 40 percent.

The price reductions, in turn, have encouraged some buyers to make a run at homes that would have been out of their range during the boom years, said Laurie Cadigan, the owner of Barrett & Co. in Concord. She is working with a couple in Concord who wants to trade up to a more spacious Colonial from their cramped Cape - a move that previously would not have been within their grasp.

"They can now buy up," Cadigan said. "As long as you feel confident with your own finances and with your employment situation, this is a great time to buy."

Single-family home prices in Concord have dropped nearly 13 percent so far this year, to a median of $697,500, Warren Group reports, compared with a 10 percent drop in prices statewide. Sherborn, meanwhile, has actually seen median prices increase this year - 18 percent. But there were also very few homes sold in the town so far.

There's another prevailing trend at work within communities - large numbers of properties are being pulled off the market altogether, the owners apparently choosing to sit out a market where sales prices are largely only going down. This is making it harder for buyers to find the perfect fit, or even just having enough of a variety to choose from. It also makes finding a bargain difficult.

Dr. Karyn Stern and her husband are looking in Concord. With a price range of $500,000 to $1 million, the couple should have plenty to choose from. They've seen many homes that have been reduced in price, commonly to the $900,000s from more than $1 million.

But in her view, those prices are still too high for some of the homes they have seen, many of which need extensive work and updates.

"For $900,000 you are getting a little, tiny house that would be $200,000 anywhere else in the country," she said. "I think a lot of good houses per se are not being put on the market because they are afraid to sell."

Concord saw 87 homes pulled off the market over the past three months, according to Redfin. In Sherborn, 32 homes have been taken off the market recently; for the year so far, only 31 homes have sold there, according to Warren Group.

A similar story can be found in some of Boston's more coveted neighborhoods, where the number of price reductions works at a cross current to the number of properties that have been taken off the market.

In Charlestown, nearly half the homes on the market, 45 percent, have been reduced in price over the past three months. In the Back Bay and Beacon Hill, the number is 40 percent. But more than 500 homes and condos have been pulled off the market in the three neighborhoods during the same period.

Even in the South End, where values have gone through the roof, nearly one-third of sellers on the market, or 27 percent, have dropped their prices over the past three months, according to Redfin. But more than 268 condos and homes have also been taken off the market.

Some of the best deals may be found in the myriad of newly built condo projects in these neighborhoods, with developers ready to throw in a range of concessions to move units, brokers say.

That's what Boston broker David Crowley found when he helped a couple from California buy a $1.2 million condo in the South End.

The pair, who work for John Hancock, bought a two-bedroom unit at 285 Columbus Ave., the former Red Cross building that was recently converted into lofts. To seal the deal, the developer threw in a parking space, and slashed more than $140,000 off the price.

John Ford, the owner of Ford Realty, a downtown brokerage, said developers now routinely throw in a range of perks, from upgrading countertops to granite to offering to pay several months of condo fees.

Still, in the current market, only sellers who have to sell, because of a job shift or change in personal circumstances, are putting their homes on the market, Crowley said.

That can make for motivated sellers, but it can also reduce the number of choices available. In the South End, the inventory of available homes and condos stands at just over three months.

"The people selling now really have to sell," Crowley said. "It's definitely different from a few years ago when people would put their house on the market and see what happens."

Date: 9/15/08 - John Ford of Ford Realty Inc was mentioned in Jay Fitzgeralds real estate article on low priced condos for sale in Massachusetts.

Real estate observers are seeing a spike in the number of single-family houses and condominiums available in certain areas of the state for $100,000 or less, as the housing sector continues to grapple with a wave of foreclosures and falling housing prices tied to the subprime-mortgage meltdown.

Real estate agents say they re seeing some eye-popping retro-like prices for some homes and condos in lower-income areas, often sold off by banks at bargain-basement deals just to get them off their books.

Gregory Burton, owner of Burton Associates Real Estate in Dorchester, said he recently sold a Dorchester two-bedroom condo on Jacob Street, just outside Codman Square, for $55,000. The same condo sold for about $179,000 three years ago.

The happy new owner is paying a mere $300-a-month mortgage for what Burton called decent property, very clean and basic.

A similar apartment in the same building at 12 Jacob St. was on the market this spring at $129,000 - and sold late last month for $50,000, according to listings.

Real estate experts warn that, in general, similar low-priced deals should often come with a big warning: BUYER BEWARE.

Some homes are hopelessly tangled up in legal quagmires, as one agent described it, caused by complicated foreclosure proceedings. Other properties listed to be sold as is have been gutted by their old owners or vandals who tore out appliances, sinks, toilets, copper wires and other materials of value before units were abandoned.

Some of these are fire sales, sometimes literally fire sales - they re burnt-out shells, said John Ford, a Beacon Hill and Brookline realtor who s been showing investment clients properties in Dorchester, Mattapan and even Springfield.

According to real-estate listings, the number of single-homes in Massachusetts sold for $100,000 or less in the first eight months of this year hit 424, a 135 percent increase over the same period in 2003, before the housing market went south.

About 503 condos under $100,000 were sold statewide during the first eight months this year, up 34 percent for the same period in 2003.

Listings show that the vast majority of the units are in distressed areas hard hit by foreclosures - such as Lowell, Lawrence, Springfield and other towns in western Massachusetts.

In Boston, there are very few single-family homes that have been sold, or put on the market, that were or are below the $100,000 mark.

But there are scores of condos in inner-city neighborhoods going for $100,000 or less in neighborhoods such as Roxbury, Mattapan and Dorchester, according to listings.

Listings show units - mostly bank-owned after foreclosures - that were once listed at more than $200,000 going for a fraction of their original asking prices.

A four-bedroom condo on Bowdoin Street in Dorchester was listed at $230,000 in May - and sold for $57,900 last week, listings show. A condo on Maywood Street in Roxbury was listed earlier this year at $205,000 - and sold for $50,000.

The super-low-priced deals represent only a fraction of the total sales in the city, where some neighborhoods have seen little or no price slippage.

Beacon Hill and Back Bay have continued to see slight price increases for condos - and listings show parking spaces in those areas are now going for well above what some condos are selling for in Roxbury and Dorchester.

John Anderson, a Dorchester real-estate agent and owner of the Real Estate Analyst, said he expects the number of bargain-basement deals to grow as long as foreclosures keep up their current pace. He estimated the bottom won t be hit until sometime next year.

Both Anderson and Burton note that condos under $100,000 are now being sold almost exclusively to investors, who can afford cash transactions demanded by bank owners. Average homeowner wannabes who nab such deals are rare, though there are the occasional winners out there, they say.

Real estate observers add they re seeing another trend: price slippage among condos previously listed near or just above $200,000 now selling in the $150,000 range.

Adam Day, an agent with Realty Executive in Watertown, said he recently sold a newly renovated three-bedroom condo in Chelsea, originally listed at about $200,000, for only $152,000.

I do see the $200,000 barrier cracked more, said Day, emphasizing that other cities such as Cambridge are still seeing strong sales figures.

Boston listings show an increasing number of condos in Hyde Park, Roslindale, East Boston and other neighborhoods being sold for $200,000 or less, though they, too, only represent a somewhat small fraction of overall sales in those neighborhoods, experts say.

Date: 8/5/08 - John Ford of Ford Realty comments on the new tax credit for first time home buyers.

R eal-estate agents see a new $7,500 tax credit for first-time home buyers as a possible tipping point that could help change the dynamics of the struggling housing market.

The federal tax credit, which is effectively a 15-year, interest-free loan, was included in the massive housing bill signed last week by President George W. Bush.

Agents report there s already a buzz about the tax credit, which could persuade some first-time home shoppers to buy before the credit runs out July 1, 2009, said Susan Renfrew, president of the Massachusetts Association of Realtors.

John Ford, owner of Ford Realty Inc. in Boston, said one potential home buyer he s working with may end up signing a deal because of the tax credit.

A lot of people in the industry don t know about it, and I didn t until just recently, he said.

First-time home buyers are key to the struggling market right now, real-estate experts say. If they start buying as prices fall to levels they can afford, then others can sell those homes and move into larger abodes.

The $7,500 tax credit, which is retroactive to this past April, applies to singles making up to $75,000 a year and couples earning up to $150,000.

The size of the credit decreases for singles making more than $75,000 and is phased out at $95,000. The limit for couples is $170,000.

First-time home buyers can apply the credit against their tax bills next year, freeing up money and improving their chances of getting a loan from lenders, said Doug Azarian, owner of Century 21 Dream Homes in Falmouth.

Date: 7/29/08: Aliza Dash of Ford Realty Brookline was mentioned in the Globe about the shortage of Brookline homes for sale.

Foreclosure-plagued cities gain sales

For rest of state, June real estate deals hit slowest pace since 1991

June homes sales increased in Massachusetts communities that have been slammed by foreclosures, bucking the statewide trend of declining sales.

Massachusetts sales of single-family houses fell 14.9 percent last month compared with a year ago, Warren Group, a Boston real estate publishing firm, said yesterday. The sales activity - 4,663 transactions were closed - marked the slowest June pace since 1991. The statewide median price declined 8.6 percent, to $329,000, as the housing market continued to deteriorate.

For the first half of the year, sales were down 19.1 percent and prices fell 9.2 percent compared with the first half of 2007. "It's more of the same. It hasn't gotten worse, but it certainly hasn't gotten any better," said Timothy Warren, chief executive of Warren Group.

But a handful of communities that have been hit hardest by foreclosures - notably Brockton and Lowell - saw surprising sales gains last month. Real estate agents said buyers are suddenly eager to purchase houses being sold by banks that seized properties from delinquent borrowers, or through short sales in which the homeowner averts a foreclosure by selling the property and paying the lender an agreed upon amount.

Brockton has experienced one of the state's highest rates of foreclosure, depressing prices throughout the city even for homes not involved in the crisis. Janet Baxter, the Brockton office manager for Jack Conway & Co., said lower prices, combined with the prospect of higher interest rates, triggered the sales spurt. In June, Brockton had 71 sales, up from 41 a year earlier, according to Warren Group. The median house price in Brockton is $187,000 - down 28 percent since June 2007 - and Baxter said some buyers' monthly payments are half what they would have been five years ago.

"The rates are going to go up, and if you're waiting for another price drop, you're going to lose that in the rates," Baxter said.

The same phenomenon is occurring in Lowell, which has commuter rail service, making it attractive to people who work in Boston. Re/Max agent Dennis Page, president of the Northeast Association of Realtors, said there are 400 fewer houses for sale in Lowell this year than two years ago, and interest in some homes is high.

For instance, Page said, one client was outbid in an attempt to buy a four-bedroom house in one of Lowell's nicest neighborhoods, Upper Highlands. He said there were 10 bidders on the property, which was listed for $179,900 and sold two years earlier for $317,000. The owner had become delinquent on a subprime mortgage.

Page said he believes the inventory of foreclosed homes "is stabilizing. It's getting absorbed." But, he added, "It's going to take awhile to work out some of the subprime stuff."

Sales in Worcester, Randolph, and Lynn, which also bore the brunt of the foreclosure crisis, were stable in June compared with a year earlier.

The Massachusetts Association of Realtors, which also released its monthly sales report yesterday, said the number of homes on the market is shrinking. On June 30, there were 50,075 houses listed for sale, down from 54,497 a year ago. There is now an 8.3-month supply of homes for sale, which the association calls "a balanced market."

But many homeowners, responding to weak demand and lower prices, have chosen not to list their homes and wait for prices to rebound, agents said.

Boston metropolitan area sales in June were 15 percent below last year, and the median price dropped 7.6 percent, to $524,950, according to the Greater Boston Association of Realtors.

In Brookline, agent Aliza Dash (Ford Realty Brookline) said buyers don't have a lot of choice. There were just 70 homes on the market at the end of June, compared with 86 last year. She said that explains why sales, according to Warren Group, fell to 20 in June - nine fewer than a year ago. The median price rose to $1.33 million from $1.1 million.

The realtor association's statewide sales figures showed wide variation among regions during the second quarter. While sales were down across the state, they fell just 0.6 percent on Cape Cod, and the median price was down 11.3 percent, to $350,000. The western part of Massachusetts had the biggest decline in sales activity - 20 percent - but the price drop of 4.1 percent, to $210,000, was the lowest of any region. South Shore sales fell 11.9 percent, and the 11.4 percent price drop, to $310,100, was the state's biggest.

Massachusetts condominium sales plunged 28.3 percent in June compared with a year ago. Prices are holding up so far, though analysts believe slumping sales will eventually pull them down. The median price increased 1 percent to $295,000.

Date: 4/29/08: John Ford of Ford Realty Inc comments of the strong Back Bay condo and Beacon Hill real estate market. Average sales price over $1,000,000 in both Back Bay and Beacon Hill.

Can occupancy rule stop students from doubling up?

It's been more than a month since city officials unanimously passed a zoning ordinance that makes it illegal for more than four undergraduate college students to live together in a leased apartment

While the new law has created uncertainty among property owners and real estate agents, some would-be tenants, like Suffolk University junior Ben James, are considering their options.

For James, the plan for next year appears clear. That's because the 20-year-old English and philosophy major has kept his name off the current lease by sharing a room with a friend from school, which leaves four students registered as residents in his section of a three-family home in Allston.

"There will be situations that'll be similar to mine, with one or two people living where they shouldn't be," he said. "I think they'll be able to avoid it."

The zoning change was proposed in December by City Councilor Michael Ross and was passed unanimously by the City Council before it made its way through the Boston Redevelopment Authority and the Boston Zoning Commission last month. Mayor Thomas M. Menino signed the limit into law on March 13.

Ross, who represents Beacon Hill, Back Bay, and Mission Hill, has said the amendment to the city's zoning code is intended to keep landlords from converting spaces in large, multibedroom homes, such as a dining room or a back porch, into additional bedrooms that could draw more students and a higher monthly rent.

The measure has gained ground with neighborhood groups and local universities, the latter of which, according to BRA figures, enroll about 13,000 full-time, undergraduate students who live off-campus.

Enforcement of the law will be driven by neighborhood complaints, city officials said, but the specifics of the policy have not been determined. Real estate representatives say they are concerned about potential consequences from the occupancy restriction, but several were hesitant in interviews last week to predict whether it already has affected the market.

"We're still not sure how the city is going to enforce it," said Gregory P. Vasil, chief executive of the Greater Boston Real Estate Board. "We've received absolutely nothing."

That's likely to change, Ross said, with the outcome of a lawsuit filed this month by four Allston-Brighton landlords who joined with a Boston College sophomore in an effort to overturn the ordinance.

"It literally takes property owners who were operating legally on March 12 and makes them operate illegally on March 13," said Stephen Greenbaum, a Boston-based lawyer who specializes in land use and serves as a partner at the firm Greenbaum, Nagel, Fisher, and Hamelburg, which is representing the group. The complaint, filed April 8 in state Land Court, challenges the constitutionality of the new law.

Ross contends that the landlords, who have purchased single-family or multifamily properties during the last two decades and already have signed more than four tenants to yearlong leases set to begin in September, have racked up dozens of violations on their properties over the years, for a variety of reasons, including putting the trash out early and overfilling barrels and dumpsters.

"It was expected," Ross said about the lawsuit. "I think you have a small group of people who stand to lose some of their profits, and I would expect them to exhaust their legal opportunities to try to prevent that."

Michael Savage toes the line as both a real estate agent and a student. A senior at Suffolk University, he has worked at Ford Realty on Beacon Hill for three years. He hadn't heard much about the zoning change until owner John Ford mentioned it to him this month.

"I just don't think anybody knows about it, including my tenants and my friends," Savage said in an interview. The marketing major said he didn't expect occupancy limits to be a problem near his office because students are generally in the hunt for smaller, two- or three-bedroom apartments. He has noticed, however, that a few landlords each year have changed course and decided not to rent to students.

"There are less and less apartments for students," he said. "It just seems like every year some landlord has had an incident and then that student has ruined it for the rest of the kids who come through. But it's understandable because they have a nice place and they don't want it to get ruined or wrecked."

Ford, who runs three real estate agencies in the city, said he has "mixed feelings" about the new law. "I like the idea of it because it keeps the tranquility of Beacon Hill in place and it's not lost to a student population." On the other hand, he cautions that "students are going to have a very, very challenging time to find apartments."

"It's going to be more of a nuisance than have any major impact on the real estate market."

Date 4/17/08: John Ford the owner/broker of Ford Realty Inc., was mentioned in the Boston Herald today regarding the pending Longwood Towers auction in Brookline Ma. To read the full real estate story click the link below.

Date 12/29/07: John Ford of Ford Realty comments to Business reporter Scott Van Voorhis on the Boston Real Estate rental market.

Boston apartment rentals hit $30G a month

By Scott Van Voorhis
Saturday, December 29, 2007

U ncertainty in the condo market has meant rentals are growing in popularity among the super rich, who are shelling out anywhere from $20,000-to-$30,000 a month for deluxe downtown apartments.

In a deal that is turning heads among Boston real estate executives, a three-bedroom at the Ritz-Carlton Towers recently rented for $25,000 a month. While the furnished unit comes with its own balcony and spectacular views of the city, heat is not included in the monthly bill.

Meanwhile, another unit in the same complex, close by Boston Common and the city s Theater District, is now on the market for $30,000 a month. That four-bedroom penthouse includes imported marble bathrooms, a rare fireplace, and floor-to-ceiling windows with a view of the Charles River.

That is silly, silly money, said Michael Carucci, chief executive of ERA Boston Real Estate Group.

One key factor driving the trend has been the soft condo market.

While the Boston luxury condo market has performed well amid a statewide real estate downturn, there is still a general skittishness about real estate as an investment.

Some with money are choosing to ride out the current market before they buy again, said John Ford of Ford Realty, a downtown real estate firm.

It s a lot of money, said Ford. People are writing $20,000-a-month checks.

Such high-end rentals are also appealing to executives, athletes and even celebrities in town for just a few months to a year or two.

There has been an increase, for example, in high-priced rentals to film stars and executives, Ford said. He attributes the increase to a big jump in the number of movies being filmed locally with the passage of state tax incentives aimed at the industry.

The spate of $20,000-a-month-and-up rentals appears to be setting some new records, at least locally, said David Jacobs, publisher of The Boston Courant, which first reported the $25,000-a-month rental.

By Boston standards, yes, he said of the record rents. By New York, obviously not.

Date: 10/20/07: Ford Realty was qouted in the newspaper regarding ball players real estate investments.

N ot even star Red Sox players are immune from the real estate market downturn.

Sox slugger Manny Ramirez s penthouse atop the Ritz-Carlton Towers in downtown Boston is still on the market after nearly two years.

Curt Schilling , who takes the mound tonight for the Sox in do-or-die Game 6 of the American League Championship Series, is also likely to face a tough challenge selling his Medfield estate. Finding a buyer for a big suburban spread is very difficult in today s market, says John Ford, a top downtown Boston real estate broker.

Ramirez s real estate dilemma is as unique as the player himself. The Sox left fielder put his penthouse on the market for a hefty $6.9 million in 2005, and, despite two years with no deal, he hasn t reduced the price.

Most buyers reassess their strategy after a year, and certainly after two years, Ford said.

Manny may be hitting home runs on the baseball field, but he is apparently striking out in the real estate market, Ford said. However, Manny being Manny, I wouldn t discount him for hitting a luxury real estate home run out of the park.

If Ramirez ultimately gets his price, he will hit a real estate grand slam, said Ford, pointing to the $5.7 million the Sox star paid for his luxury digs.

Schilling faces the task of selling a big suburban estate that has had a history of languishing on the market. Former owner ex-Patriots [team stats ] quarterback Drew Bledsoe struggled for 18 months to sell the estate, dropping the price from $9 million to $6.5 million before he could get a deal.

Neither Ramirez nor Schilling should look to former teammate, current Yankees outfielder Johnny Damon for inspiration on the real estate front. Damon ended up taking $5.05 million for his 11-room Brookline manse - down from the $5.85 million he had originally sought.

Sox owner John Henry may have a few lessons to impart, such as buying, not selling, in a down market. The $16 million that Henry has agreed to pay for Los Angeles Dodgers owner Frank McCourt s Brookline estate is $11 million below the initial asking price.

C ondo prices in toney Back Bay are falling at a time when the overall Boston market is showing signs of a rebound.

Preliminary Multiple Listing Service figures show median Back Bay condo prices fell to $509,000 during the third quarter, down 15 percent from a year earlier.

That s a sharp contrast from median prices for Boston condos as a whole, which rose 5.9 percent to $363,633 in the latest quarter.

Broker John Ford, whose territory includes the Back Bay, blames the declines on increased competition from high-end downtown, waterfront and South End condos.

There s more selection out there, Ford said, noting that high-end complexes like the waterfront s Intercontinental have opened in recent years.

He added that foreign buyers - who purchase many of the Hub s costliest condos in these days of a weak U.S. dollar - are often taking a pass on Back Bay brownstones.

Instead, many non-U.S. purchasers favor European-style high-rise units that builders developed downtown and on the waterfront in recent years, Ford said.

Foreign buyers seem to be more drawn to luxury high-rises than to (the Back Bay s) old Boston charm, he said.

Still, preliminary MLS figures show the number of Back Bay condos changing hands actually rose to 123 in the latest quarter, up 6.9 percent from a year earlier.

Ford said the higher volume shows the sky isn t falling down for the Back Bay. I just think there are more options for luxury buyers.

Date: 9/13/07: Ford Realty is mentioned in the Boston Herald business section on the new trend of Boston real estate auctions.

MLS Property Information Network, the state s main database for home and condo sales, will now also highlight upcoming property auctions in a sign of the times for the sluggish real estate market.

With home sellers and brokers scrambling in a down market to move their properties, auctions are on the rise, both nationally and locally.

MLS Property Information Network will soon begin providing information on upcoming auctions in its database, which is designed for use by real estate professionals, said John Breault, head of customer support for MLS. These will run alongside traditional listings of homes and condos that are either for sale, under agreement or have already been sold.

With an auction, a homeseller invites prospective buyers to show up at a certain day and time to submit bids, instead of relying on open houses and endless tours by brokers and potential buyers.

People are seeing benefits to the auction method of marketing, especially in a troubled marketplace, said Paul Zekos, vice president of the Massachusetts Auctioneers Association.

Still, the practice was little used locally, except for disposing of foreclosed homes, until just last fall.

In a move that made headlines, the developer of the Folio, a downtown Boston condo high-rise, sold off 31 condos in one day in a mass auction of his units.

Since then, other condo builders across New England have turned to auctions to unload unsold units, with some homeowners getting into the act as well.

Still, MLS does not intend to start listing foreclosure auctions, which still make up the majority of property auctions.

John Ford, head of Ford Realty in downtown Boston, said MLS decision to list the auctions will give him a broader array of potential properties to show.

It shows that the real estate landscape is changing and that MLS is recognizing that, Ford said.

Date: 9/1/07: Ford Realty comments on the Boston real estate market. John Ford disputes Economist predictions that the value of real estate will drop 50%.

http://www.bostonherald.com/business/real_estate/view.bg?articleid=1020310

Date: 8/31/07: John Ford of Ford Realty had one of his blog postings published in a local newspapaper. The article is about the importance of lanlord/tenant realtions. To read this Boston real estate article click on the Boston Now newspaper website and the select "Todays News" and the then select August 31, 2007.

www.bostonnow.com

Ford Realty will contribute to Boston Now newspaper as an independent real estate blog writer.

Date: 8/24/07: John Ford comments on the Red Sox owner paying $16 million for a real estate mansion in Brookline.

LINK reports an upturn in downtown condo sales
By Jerry Kronenberg
Thursday, July 26, 2007

B ucking Massachusetts real estate s overall softness, Boston s downtown condo market is beginning to show signs of life.

Property-listing service LINK reported yesterday that downtown condo sales during the second quarter rose at a 7.5 percent annual rate, while median prices added 3.9 percent to $472,750.

I think the market has definitely turned the corner, said LINK s Debra Taylor Blair.

Perhaps most significantly, LINK said the number of unsold units listed for sale dropped 25.2 percent to 1,384, down from 1,850 a year earlier. Historically, falling numbers of unsold properties point to a market that s turning around.

Blair attributed the reduced listings to increased sales, less new construction and sellers who ve decided to take properties off the market until things get even better.

Real estate agents say LINK s findings leave them cautiously optimistic.

Downtown broker John Ford said fewer listings show that we re finally weeding through excess inventory.

But Ford added that things are still a little on the slow side in his area.

LINK also reported continued weakness in some downtown locales.

For instance, the firm said second-quarter sales fell 12.6 percent in the Fenway and 5.6 percent in midtown.

Date: 7/6/07: Ford Realty is mentioned in Jay Fitzgerald article on how foreigners are buying up Boston real estate. European and Asian investors are having a free for all.

Date: 7/4/07: The Boston Herald wrote a feature story on John Ford on how he markets real estate listings for sale.

Broker lets YouTube make pitch: Spurns open houses
By Scott Van Voorhis
Boston Herald Business Reporter

Wednesday, July 4, 2007 - Updated: 02:06 AM EST

D owntown condo broker John Ford is celebrating the July 4th holiday in fitting fashion - by declaring independence from open houses.

At the same time, Ford is declaring his allegiance to YouTube, of all things.

Ford, who runs a thriving real estate shop selling high-end condos downtown and on Beacon Hill, hopes someday to say goodbye to open houses altogether. He argues they are increasingly ineffective and costly.

In a first step, Ford is cutting the number of open houses he holds each week in half - from four to two. Instead, he will post videos of the units on the popular YouTube Web site.

I am declaring independence from open houses, Ford said.

The move comes as his disenchantment with open house has grown over the last few years.

Too often, those who show up are not serious buyers, complains Ford, who launched his brokerage business eight years ago after years on the commercial real estate side.

He even has a name for those open house window shoppers: He calls them lookey-loo s.

They actually go to open houses to get decorating tips, Ford said, adding he sees lots of nosy neighbors who just want to see what it looks like inside.

Ford said his Sundays are routinely filled running from one showing to another.

Along with the time involved, there is the expense. Marketing and advertising amounts to half a point to a full percentage off his brokerage fee, which ranges from 5 percent to 6 percent, he said.

Other real estate executives said they are not ready to give up on the age-old marketing tool.

At the end of the day, it is a high touch business, and that is not going to change, said Michael Carucci, president of the ERA Boston Real Estate Group.

But Ford is undaunted.

He cites a recent Texas study that found a dearth of serious buyers at open houses.

He also notes that luxury condo towers are increasingly barring or restricting open houses for security reasons.

And he believes his move is already starting to pay off.

On Tuesday, Ford brokered a deal to rent an $1,800-a-month one-bedroom on Beacon Hill to a young Brighton couple who had watched video of the unit just the night before on YouTube.

You can t really lie if you show a video, said Chris Kursel, who rented the apartment after seeing Ford s YouTube posting. It is a little easier to bend the truth about a place when you say gleaming hardwood floors.

Date: 10/15/2006 - Ford Realty was featured in the local Boston real estate section of the Boston Herald on how the condo market priced $400,000 or under is still as competitive as ever for Boston real estate buyers . www.fordrealty.org/boston_herald_october.html

Date: 10/14/2006 - Kama Cicero of Ford Realty in Brookline Village is featured in the Boston Herald with one of her Cambridge real estate listings. This rare gem of a single-family home www.fordrealty.org/boston_herald_oct_14_2006.html

Date: 10/6/2006 - Kama Cicero is featured in a real estate news article on the great benefits of buying or renting in Brookline Village. To read more on Brookline real estate www.fordrealty.org/boston_herald_-1.html

Date: 9/30/06 - Ford Realty is featured in the Boston Herald real estate section on how million dollar condos and single-family homes are getting tougher to market and sell www.fordrealty.org/boston_herald_-_2.html

Date: 4/5/2004 - Ford Realty was mentioned in NewsWeek magazine on how Boston real estate brokers are using such tools as craigslist.org to lower their advertising costs. Ford Realty has saved thousands of dollars and has passed those real estate savings to their sellers. To read more. http://msnbc.msn.com/id/4615817 (NewsWeek)

John Ford and Arlene Lehane and their associates are pleased to help you with all aspects of buying and selling real estate! Please call today for professional and courteous assistance! If you are in the market for Boston real estate or a Brookline single-family home give us a call and we will help you find your new home.

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